Assignment: Social Psychological Analysis

1. Part II:  A Social Psychological Analysis of _______
   1. Explain in-depth how social psychological principles of persuasion are relevant for one of your selected advertisements, citing relevant research.  Relate characteristics of the communicator, the message, and the target audience.
   2. Formulate a plan to intentionally enhance persuasiveness.  What are various alternative techniques one might employ effectively?
      • Submit “Part II”, structured as a paper and written in APA style.

The Art and Science of Persuasion paper

• Must include Parts I and II.
• Must be 3 to 5 double-spaced pages in length (including Part I, but not including title and references pages from Part II) and formatted according to as outlined in the .
• Must include a separate with the following:
  • A header
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must begin with an that has a succinct .
• Must utilize .
• Must address the topic with .
• Must end with a that reaffirms the thesis.
• Must use at least five peer-reviewed scholarly sources.  Additional scholarly sources are encouraged.
  • Be sure to smoothly rather than simply inserting it.
  • In general, material rather than using direct quotes.
  • The table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
• Must document all sources in APA style as outlined and .
• Must include a separate that is formatted according to APA style.