HOMEWORK HELP

Discussion Questions

 

  1. Which competitors should XM be focusing on in the future:  Sirius, terrestrial radio, or emerging/explosive growth technologies such as MP3 players, podcasts, and Internet radio?
  2. Should XM try to appeal to all demographic groups or target specific segments?  If the latter, which segments should they target and why?  What types of advertising and promotion tactics can be used to market XM to these market segments?
  3. What are XM’s options for their advertising creative strategy?  Should they focus on their content and programming, digital sound quality, ease of use versus the other alternatives, their innovative hardware, or a combination of these features and attributes?
  4. Are there any other sampling or promotional programs that XM should pursue to attract new subscribers and retain them?
  5. How can XM combat the momentum Sirius has gained from the signing of Howard Stern?
  6. Is there a cooperative advertising message (such as Intel Inside) that XM should seek to promote with its distribution partners that can create synergy and even greater awareness for the brand and it’s unique benefits?
  7. What type of programs can XM develop with retailers to increase their share of aftermarket installations?

 

  • attachment

    xm_satellite_radio_competing_in_the_new_digital_world.doc

Do you need a similar assignment written for you from scratch? We have qualified writers to help you. You can rest assured of an A+ quality paper that is plagiarism free. Order now for a FREE first Assignment! Use Discount Code "FREE" for a 100% Discount!

NB: We do not resell papers. Upon ordering, we write an original paper exclusively for you.

Order New Solution