Multi-Domestic and International Marketing

Select a U.S. product or service brand. Consider this brand’s potential for growth and achieving above-average returns by expanding the domestic market, entering multi-domestic markets, and going global.

Write a report about this brand’s possible strategies for growth and achieving above-average returns.

• Describe the product or service and its current market.

 

• Develop the essential elements of a marketing strategy for expanding the domestic market.

 

• Develop the essential elements of a marketing strategy for entering multi-domestic markets.

 

• Develop the essential elements of a marketing strategy for going global.