Microeconomics Fall Semester

The Project’s Guidelines:   PROJECT OUTLINES –Microeconomics Fall Semester 2020       I.         Executive Summary of the public company      II.         Company Overview / History of the company    III.         Industry Analysis a.     Market Size/ the growth of the market ( the industry) b.     Numbers of Companies in the Industry and major players    IV.         Company: Business Model and Market Overview Ø  Major products and services Ø  Current Target Market           Ø  Current Pricing Strategies       Ø  Current Distribution Strategies     V.         Competitive Analysis 1.     Competition Analysis ……………………………………………………………………………………………………………… 2.     Supplier Power ………………………………………………………………………………………………………………… 3.     Buyer Power ……………………………………………………………………………………………………………………. 4.      Barriers to entry (Entry and Exit ) ……………………………………………………………………………………………………………….. 5.     Substitutes ………………………………………………………………………………………………………………………… 6.     Complements …………………………………………………………………………………………………………………… 1.     SWOT ANALYSIS 2.     Strengths 3.     Weaknesses … 4.     Opportunities 5.     Threats    VI.         Financial Analysis a.     Overview Cost and revenue b.     Profitability and Growth  VII.         CONCLUSION AND RECOMMENDATIONS A)    Give the overview about the present and the future about the company B)    Highlight the big challenges facing the company ahead C)    The recommendations for the company to improve its market position     Note: It has to be in MLA format and make sure to cite where you get your information for your research paper whether it’s the book or online. Make sure you have a work cited page. If you are using a website, then paste it into Purdue.com, where it asks for the website link then press cite, lastly follow the directions and copy the citation. This is the website link https://owl.purdue.edu/owl/research_and_citation/resources.html