Assignment: Management and Leadership
Assignment: Management and Leadership
Assignment: Management and Leadership
Assignment: Management and Leadership
John Kotter uses three central activities to highlight the differences between management and leadership: creating an agenda, developing a human network for achieving the agenda, and executing the agenda.26 The manage- ment process for creating an agenda involves planning and budgeting. Manag- ers at this stage tend to focus on time frames, specific details, analysis of potential risks, and resource allocation. By contrast, leaders create an agenda by establishing direction and communicating long-range views of the big picture. This process involves developing a desirable and attainable goal for the future, otherwise known as a vision. The actions of Herb Kelleher during his tenure as CEO of Southwest Airlines are examples of this type of leadership activity. In taking a fledgling airline to prominence in the U.S. airline industry, Kelleher had a clear vision of the strategy and leadership practices necessary to make Southwest Airlines a success (see the case study in box 1.5 for more about leadership at Southwest Airlines). The presence of a shared and meaningful vision, as we’ll see in chapter 4, is a central component of effective leadership.
Once the agenda is established, people must be mobilized to achieve the plan. Managers mobilize others through organizing and staffing. The focus of this management activity involves getting individuals with the right training in the right job and then getting those individuals to carry out the agreed-upon plan. Leaders mobilize others by aligning people. Alignment focuses on inte- gration, teamwork, and commitment.
The execution of the agenda from a management perspective involves con- trolling and problem solving. This process usually focuses on containment, control, and predictability. Leaders execute their agenda by motivating and inspiring. This process focuses on empowerment, expansion, and creativity. One organization that does an excellent job of motivating and inspiring fol- lowers is Mary Kay Cosmetics. Founded in 1963 by the late Mary Kay Ash, the company has more female employees earning over $50,000 per year than any other organization in the world. One of the most coveted awards presented to the independent agents (known as “beauty consultants”) who sell Mary Kay products is a 14-carat gold brooch in the shape of a bumblebee. The bumble- bee, all new recruits are reminded, has a body too big for its wings and thus
Hackman-Johnson 6E.book Page 12 Tuesday, March 12, 2013 12:54 PM
Leadership and Communication 13
Box 1.5 Case Study Putting Employees First at Southwest Airlines
Southwest Airlines began as a fledgling operation with four airplanes flying 18 daily round- trip flights among three cities in Texas. The early history of the airline led to the development of a unique leadership approach. Before Southwest ever had its first flight, a group of competitors filed a lawsuit to block the upstart airline from initiating its proposed service. The legal battle dragged on for three years before Southwest finally got off the ground in 1971. The early days were lean for the airline; flights often carried only a handful of passengers, and the cost of the legal battles required to establish the company drained its resources. The CEO of Southwest Air- lines from its founding until his retirement in 2001 was Herb Kelleher. An attorney by training, Kelleher turned the struggling airline into a personal crusade. To survive among its hostile and much larger competitors, Kelleher worked to develop the leadership practices that would allow Southwest to prosper.
Southwest’s operating strategy focuses on providing low-cost, no-frills service with frequent direct flights between cities. The method for achieving success in using this strategy has been to employ a revolutionary leadership approach. While many companies argue that the customer is always right, Kelleher believes employees come first. “Customers are not always right, and I think that is one of the biggest betrayals of your people you can possibly commit. The customer is fre- quently wrong. We don’t carry those sorts of customers. We write them and say, ‘Fly somebody else. Don’t abuse our people.’
You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
- The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.ADDITIONAL INSTRUCTIONS FOR THE CLASS
Discussion Questions (DQ)
- Initial responses to the DQ should address all components of the questions asked, include a minimum of one scholarly source, and be at least 250 words.
- Successful responses are substantive (i.e., add something new to the discussion, engage others in the discussion, well-developed idea) and include at least one scholarly source.
- One or two sentence responses, simple statements of agreement or “good post,” and responses that are off-topic will not count as substantive. Substantive responses should be at least 150 words.
- I encourage you to incorporate the readings from the week (as applicable) into your responses.
Weekly Participation
- Your initial responses to the mandatory DQ do not count toward participation and are graded separately.
- In addition to the DQ responses, you must post at least one reply to peers (or me) on three separate days, for a total of three replies.
- Participation posts do not require a scholarly source/citation (unless you cite someone else’s work).
- Part of your weekly participation includes viewing the weekly announcement and attesting to watching it in the comments. These announcements are made to ensure you understand everything that is due during the week.
APA Format and Writing Quality
- Familiarize yourself with APA format and practice using it correctly. It is used for most writing assignments for your degree. Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for APA paper templates, citation examples, tips, etc. Points will be deducted for poor use of APA format or absence of APA format (if required).
- Cite all sources of information! When in doubt, cite the source. Paraphrasing also requires a citation.
- I highly recommend using the APA Publication Manual, 6th edition.
Use of Direct Quotes
- I discourage overutilization of direct quotes in DQs and assignments at the Masters’ level and deduct points accordingly.
- As Masters’ level students, it is important that you be able to critically analyze and interpret information from journal articles and other resources. Simply restating someone else’s words does not demonstrate an understanding of the content or critical analysis of the content.
- It is best to paraphrase content and cite your source.
LopesWrite Policy
- For assignments that need to be submitted to LopesWrite, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a “final submit” to me.
- Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes.
- Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else’s thoughts more than your own?
- Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for tips on improving your paper and SI score.
Late Policy
- The university’s policy on late assignments is 10% penalty PER DAY LATE. This also applies to late DQ replies.
- Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances.
- If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect.
- I do not accept assignments that are two or more weeks late unless we have worked out an extension.
- As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.
Communication
- Communication is so very important. There are multiple ways to communicate with me:
- Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class.
- Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.
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