Assignment: Automatic Emergency Defibrillator (AED)

Assignment: Automatic Emergency Defibrillator (AED)

Assignment: Automatic Emergency Defibrillator (AED)

Let us assume that you are a school nurse in a high school. At a recent school athletic event, a spectator suffered a cardiac arrest in the stands. A coach of the home team went into the high school to fetch the automatic emergency defibrillator (AED) only to find out that it was not readily available. In the meantime, an emergency squad arrived and resuscitated the spectator. On Monday morning, you learn of the absence of the AED only to find out that it had been locked in the custodian’s closet. Reflect on the following questions outlined in the “Political Analysis and Strategies” chapter

The responses reflect the low concern for “Freshmen 15” among Gannon freshmen students as only 29% of the student showed concern. The lack of concern for the Freshman 15 raises the need to increase the awareness of the matter toward healthier eating habits.

Dawna:  Nov 15.A note:  Graphics like this have to have appropriate titles. Such as Figure 1. Students’ responses (n=17) to question 2 (I work out regularly).  As I have suggested, presenting results in a summary table makes it easy to see the data in one table.)

Q2 – I workout regularly:

23.53% of the respondents agreed/strongly agreed to the regular work out question. Their answer may reflect  their significant knowledge of the importance of physical activity.

Q3 – I frequently eat campus food.

58.83% of the respondents indicated that they frequently eat campus foods. Their responses indicate the importance of working with Gannon’s cafeterias to provide more healthier food options.

Dawna’s comment: Dec 2:  Raw data shown on the table need to be summarized and formatted differently for the revised version. Normally, output data are not used as is.  No need to show maximum and minimum. Items are selected from the raw data. The bar graphs are fine. These are figures and need to be numbered and tiled. It’s just the nature of the”beast.”.

Q4 – I tend to pick the healthier food options on campus

30% of  the respondents agreed that they tend to pick healthier food options which indicates that 70%  of the freshman are not choosing the healthier food options on campus. The respondents’ answer indicated that this group needs more education on healthy diets.

Example of a table summarizing the responses.  Can be efined for now an example

Table  No, Summary of  students’ responses to the survey questions.  You can continue filling the spaces. I round off the numbers to make it easy to type.But when you re-do this table, please check all the numbers and copy the full numbers.  I cannot see the small printout

Question	Storngly disagrree Percent (%) and N	Disagree Percent and N	Neither diagree or agrree Perceb and N	Agree Percent and N	Stronlg agree Percent and N	Mean + Std Deviation
Q1. I am concerned about “”Freshman 15.	41 (N-7	29 n-5	0	29 n=5	0	2.18+1.25
Q 2.I work out regularly	17	5	5	41	29
Q 3I frequently eat campus foods	17	23	0	41	17
Q4 I tend to choose healthier options on campus	50 5	20 2		30 3
Q5I eat 5 servings of fruits and vegetables a day	35 6	41 7	11 2	11 2	0
Q 6I limit the amount of sugar I eat	23 4	29 5	11 2	23 4	11 2
Q7 I feel my weight is healthy for me	5 2	17 3	11 2	58 10	5 1

Another table describing the characteristics of the survey respondents.  Then we discuss this in the primary research, indicating that they do not represent the freshman population at Gannon. Therefore their answers plus the limitations of the questionnaire do not give is adequate information regarding the situation at Gannon.  It’s too late now. But we could have asked enrollment services or student services how many freshmen live off campus. If they live at home, they are commuters. If they are older than the typical freshman. They can live on their own. Heidi at Commuters dept will know.

Table_ Description of the  Freshman 15 survey respondents (N-17)

Age	Gender	Housing Arrangement	Race	Academic major
	Male N=?	Female N=?	On campus N=?	Off campus N=?	Can just make a long list here White American Black American Etc.  Or can add this at the footnote of the table	Can make a list or add it at the footnote of the table> Or group them such as Health sciences. Enginnering, etc

Example. List the race and the number of students. Same for the academic majors.  It does not look neat like a table but the information is there.

Q5 – I eat 5 servings of fruits and vegetables a day

Only 11.76% of the freshman students agreed that they eat five serving of fruits and vegetables a day, where 76.47% of the freshman disagreed/strongly disagreed. The majority of the respondents “disagreed” with the statement that they eat five servings of fruits and vegetables every day .This finding is consistent with the literature and points to the need to develop innovative ways to help freshmen students eat more fruits and vegetables.

Q6 – I limit the amount of sugar I consume.

The majority of the respondents strongly disagree/disagree that they limit the amount of sugar they consume.  This can be interpreted that they eat more sugar than the recommended limit, which is no more than 5% of the total day’s calories (needs cited).

Q7 – I feel my current weight is healthy for me.

64.7% of the respondents agreed/strongly agree that they have a healthy weight…. Maybe add more here

Q8 – Gender

5 more females than males completed the survey.

Q9 – Living on/off campus

A majority of the 17 respondents live off campus.

Target Audience Analysis

The transition from high school to college often results in drastic changes to an individual’s environment and resources and these changes impact health- related behaviors (Wengreen, & Moncur 2009). The phenomenon of gaining weight during an individual’s first year of college is familiar to most college students.  This is why the key audience identified for this intervention were college freshman ages 18- 20. This audience includes freshman students living on campus, and freshman students living off campus.

Generation Z College Freshman:

Current college freshman between the ages of 18-20 were born between 1998 and 2000. This age group are classified as being in Generation Z which consists of individuals born between 1995- 2012 (Robinson ,2018). On average, Generation Z individuals use their smartphones 15.4 hours per week (Kleinschmit, 2018). This is more than any other device. This generation also consumes 13.2 hours of TV content per week (Kleinschmit, 2018). Traditional marketing does not work for Generation Z (Kleinschmit, 2018). Marketers need to embrace technology and new ways of storytelling. Generation Z customers respond to edgy and visual marketing tactics (Kleinschmit, 2018). Videos, especially short ones work particularly well with young customers (Kleinschmit, 2018).  These individuals are accustomed to high-tech and multiple information sources , with messaged bombarding them from all sides (Williams & Page, 2011). They have never lived without the internet and value authenticity and “ realness” (Williams & Page, 2011). Peer acceptance is very important to Generation Z, they need to belong (Williams & Page, 2011).

Social Media Usage:

Some 78% of 18- to 24 -year- olds use Snapchat, and a large majority of these users visit the social media platform multiple times per day (Smith, & Anderson 2018). Similarly, 71% of Americans in this age groups now use Instagram and close to half (45%) are Twitter users (Smith, & Anderson 2018). Facebook usage is low among Generation Z compared to older generations who tend to utilize facebook more frequently. When asked in a study which online platforms this age group used the most, only 10% said facebook (Solon, 2018). Another research group predicted that facebook would lose a further 2.1 million users under the age of 25 just this year (Solon, 2018). There were also some differences found between gender and ethnicity and social media use. Females are more likely to identify snapchat as their most used site, while males are more likely to choose YouTube (Solon, 2018). African Americans are more likely than white teens to identify Facebook as their go-to platform, while white teens are more likely to identify Snapchat as their most used platform (Solon, 2018).

Survey data from this campaign plan helped to determine how a subset of freshman students at gannon feel about the freshman 15. Research concluded that out of the 17 students surveyed the respondents  had a low concern regarding the freshman 15. This data highlights the importance of bringing awareness to the issue. A majority of the respondents agreed or strongly agreed that they worked out regularly, while only 30% of  the respondents agreed that they tend to pick healthier food options. This suggests the importance on focusing on healthy eating in this campaign. One of the more drastic comparisons was between students that agreed they eat five servings of vegetables a day compared to respondents that do not.  Only 11.76% of the freshman students agreed that they eat five serving of fruits and vegetables a day, where 76.47% of the freshman disagreed/strongly disagreed. The majority of the respondents also strongly disagree or disagree that they limit the amount of sugar they consume. This suggests the importance on focusing on healthy eating in this campaign. A majority of the respondents, 58.82% stated that they live off campus. If we are considering just the data we have collected, it can be assumed that the majority off Gannon freshman live off campus and we should spend additional time targeting them.

Key Messages

· Be smart, eat healthy, live healthy and prevent Freshman 15.

· Live healthy and in shape by adding vegetables, fruits, and physical exercise to your daily plate.

· Fruits and vegetables with regular exercise in daily bases, are the smart college students’ choices.

· Healthy diet with regular exercise is smarter choice by smarter college students.

Dawna commented Nov 25:  I suggest the following key messages as examples.  I will refine the sentences later I am listing the main concepts for now

Assignment: Automatic Emergency Defibrillator (AED)

Prevent Freshman 15.  Freshman 15 has been popularized as an “event” when  students generally gain 15 lbs during their freshman year in college. We know, however, that they gain an average of about 3 lbs during the first semester. Although the weight gain is small, it can lead to more weight gain later on in life. Excess body weight is associated with chronic diseases, such as type 2 diabetes, cardiovascular diseases, and psychological issues.(Cite reference here). Healthy lifestyle behaviors can help maintain a healthy weight.   Focus on health and not on weight. Many resources are available that can help your maintain good health during your freshman year. Use what works best for you, (This can be condensed/shortened)

Maintain good health. Maintaining good health can help you learn better in school, do the physical and social activities you enjoy, and overall feel better.

Assignment: Automatic Emergency Defibrillator (AED)

Choose a healthy diet. A healthy diet, regular  physical activity, and other healthy behaviors greatly contribute to your health.

A healthy diet includes a variety of foods from each of the five food groups, in the amount and proportion that meet your calorie needs. It should focus on a total dietary pattern that meets your cultural and personal preferences and resources. Include healthy fats (Unsaturated) and limit added sugar and salt/sodium.

Eat more fruits and vegetables. They are important part of a healthy eating pattern. They are low in calories and are packed with vital minerals and vitamins essential to your health. They contain no cholesterol, almost no fat and sodium. The dietary fiber can help control blood cholesterol level and blood sugar level (in people with diabetes). It can also promote digestive health and makes you feel full, thereby reducing food intake.