Brochure and the Target Audience
Task 1. CREATE: Your final 4″ x 9″ tri-fold brochure (12″ x 9″ flat) Use ADOBE InDesign Make sure your increments are in inches (not pixels or picas) Use 3 equal column format with .25″ margins Add 0.25″ or .125″ bleeds when you set up the document Include images, colors, graphics that communicate your message(s) to your target audience Create a hierarchy of information so the viewer knows what to look at first, second, etc… Use no more than 2 fonts with a maximum of 3 sizes for text font and 2 sizes for title font. Save as a PDF , and make sure you include the appropriate Printer’s Marks and Bleeds in the process. Remember to include your name in the file name. Submit the PDF version on the assignment. 2. ON A SEPARATE PAGE or in text, describe your DISTRIBUTION STRATEGY for this brochure. List 5 locations where you will put your brochure and the TARGET AUDIENCE you expect to reach in each location.
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