BUS 402 Week 2 Assignment_SWOT Analysis

SWOT Analysis
Prior to completing this assignment, review your prior research on the company you
selected for research in this Week’s Environmental Scanning interactive
assignment. Also, watch the video How to Perform a SWOT Analysis (Links to an
external site.) (2016). In approximately 250 words,

 Describe the company’s history, products, and major competitors by
accessing the Mergent University of Arizona Global Campus Library online
database which offers company financials, descriptions, history, property,
subsidiaries, officers and directors and by accessing the Business  Insights
database. (View the Getting Started With Mergent (Links to an external
site.) and Business Insights: Global (Links to an external site.) documents
for suggested methods of searching University of Arizona Global Campus
Library databases generally as well as specific advice for searching these
two databases).
 Assess the financial performance and condition of the organization.
Next, conduct a SWOT analysis using the SWOT Analysis Template  download.
Detail the strengths, weaknesses, opportunities, and threats that may affect the
organization. Copy and paste the completed table from the template into your SWOT
analysis paper.
In the evaluation portion of your paper of your SWOT analysis:

 Describe the specific areas that indicate a need for change.
 Determine what changed objectives, or newly implemented interventions,
are required to improve the company’s position within its market.
 Assess the trending performance of the company and provide
recommendations for improvement.

(NOTE: Incorporate the feedback you receive from your instructor and save your work.
It will be part of your Strategic Plan Final Project for this course).
The SWOT Analysis paper

 Must be from five to six double-spaced pages in length (not including title
and references pages) and formatted according to APA style as outlined in
the University of Arizona Global Campus Writing Center’s APA Style (Links
to an external site.) resource.
 Must include a separate title page with the following:

o Title of SWOT Analysis
o Student’s name
o Course name and number

o Instructor’s name
o Date submitted

 Must use at least two scholarly and/or credible sources in addition to the
course text.
o The Scholarly, Peer Reviewed, and Other Credible
Sources (Links to an external site.) table offers additional
guidance on appropriate source types. If you have questions
about whether a specific source is appropriate for this
assignment, please contact your instructor. Your instructor has
the final say about the appropriateness of a specific source for a
particular assignment.

 Must document any information used from sources in APA style as
outlined in the University of Arizona Global Campus Writing Center’s Citing
Within Your Paper (Links to an external site.) guide.
 Must include a separate references page that is formatted according to
APA style as outlined in the University of Arizona Global Campus Writing
Center. See the Formatting Your References List (Links to an external
site.) resource in the University of Arizona Global Campus Writing Center
for specifications.