BUS 402 Week 3 Discussion 2_Porter’s Five Forces

Please review Chapter 4’s section concerning Porter’s 5 Forces, read
the Forbes article Porter or Mintzberg: Whose View of Strategy Is the Most Relevant
Today? (Links to an external site.) (Moore, 2011) and view the required You Tube
video Five Competitive Forces That Shape Strategy (Links to an external site.),
regarding Porter’s five forces. In the video, Mr. Porter discusses how Porter’s Five
Forces Analysis is an important tool for assessing the potential for profitability in an
industry. As an example, Mr. Porter applied these five forces to the airline industry.
Think of another industry where profitability is low. In an initial post of at least 250
words, apply the five forces to your chosen industry and demonstrate how those forces
can lower profitability.