Bus319 qUESTIONS
Question 1 Facts and figures that are newly collected for a project at hand are called
internal secondary data
external secondary data
primary data
observational data
tertiary data
Question 2 Market segmentation stresses _____ and relating needs and benefits to specific marketing actions.
grouping people randomly in a market
market sectioning
grouping people according to similar needs
splitting people randomly between markets
product-based market development
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