Customer Loyalty Program

Discuss the existing customer loyalty program that is being used by Etsy, Inc. What are its strengths? What opportunities are there to improve the program? Measure its success based on current sales revenue of the brand. What are customers saying about the program based on reviews? How transparent are terms being communicated to customers and how easy is it to use? How are the “6Cs” (Coverage, contribution, commonality, complementarity, conformability, and cost) being used in terms of communicating and implementing this IMC (integrated marketing communications) program? Your paper should be 3-4 pages in length (excluding cover page and references) and formatted according to the APA7_Template_Paper__5.2020 v1. You must include a minimum of five credible, academic or professional references.