Google Case Study Analysis
Read the case study titled “The Nonmarket Environment of Google” and complete the following: 1. What are the “Four I’s”? (Issues, interests, institutions, and information) 2. Identify 4-6 specific examples of each of the “Four I’s” in the case. 3. Identify where three of the issues are in the nonmarket life cycle. Baron, D. P. (2013) Business and its environment (7th edition) Pearson. Include a reference list and in-text citations from the textbook and any other sources used. APA 7th generation format.
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