Individual Report

Description of the assignment : Brand Management Create an individual report, using the following tools and models which we studied in class, respective: –  positioning, – segmentation – marketing mix, to evaluate a brand of your choice.If you choose a new brand you will need just a short introduction of that brand (shortly describe what is it about) and than focus on the key elements mentioned above. The brand I am choosing is Louis Vuitton You must show an understanding of the respective tools by demonstrating an ability to apply them to a real brand and draw sensible conclusions regarding the brand from that application. The report should have max 2.000 words. You will be marked against the rubric which is available to see on the uploaded file