MGT 660 Grand Canyon University Strategic Plan – Tesla Motors

These are all the parts I need to do. I’m focusing on healthcare and I’ve attached the previous assignments so you’ll know the directions in which I’m going and have some context.

Part 4: Marketing (Topic 5)

Consider if your strategic plan is a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan. Deciding who the target market is and determining their demographics, behaviors, motivation, needs, and goals is essential because the target market drives the marketing plan. This is typically done through studying research and data related to how potential customers are willing to invest their time and energy. Additionally, by deciding who potential customers are, deciphering their needs, and likes and dislikes, learning about their lifestyle, and observing how the target market behaves, creating a brand that appeals to these customers is possible.

Create a 15-20 slide PowerPoint with speaker notes that explains your marketing strategy. Refer to the Marketing section of “Operations Chart” that was due in Topic 4. Based on your research and experience, your ideas may have changed and can be modified at any time during this plan.

Address the following:

1.What is your target market?

2.What is the size of your target market?

3.What resources do you believe would be required to implement your plan?

4.How will you reach your plan?

5.How does your marketing strategy seek to achieve your vision? How will you measure if the marketing strategy is achieving your vision? What are the indicators to identify this?

6.What type of leadership and innovative qualities do you plan to implement in order to execute your marketing strategy?

Provide three to five sources in your presentation.

While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

Part 5: Financials (Topic 6)

A projected financial statement analysis seeks to forecast the impact of various implementation decisions. The pro forma financial statement can be part of the risk analysis of strategic plan. The goal of this assignment is to ensure your strategic plan is viable financially. In other words, does it create value for the firm?

Consider the cost structure and revenue streams for your strategic initiative plan. Research and data collected so far and will likely change once your product or service is commercialized. Each statement should address financial components of features, expenses, and sales of your product or service. It is typical for net income to be negative at this point. Do not assume that you have sales at this point unless you have sold your product or service.

Research the following if your plan is entrepreneurial:

1. Balance sheet
2. Income statement
3. Statement of cash flow
4. Fixed and variable expenses
5. Startup expenses
6. Breakeven analysis

Research the following if your plan is a market expansion plan for an existing organization, or a mergers and acquisitions plan:

1. Balance sheet
2. Income statement
3. Statement of cash flow
4. Fixed and variable expenses
5. A projected budget
6. Breakeven analysis

Complete the “Projected Financial Statement Analysis (Pro Forma 3-Year Financial Plan)”including the “Questions” tab, “12 Month P& L” tab, “Year 1” tab, “Year 2 P&L” tab, and “Year 3 P&L” tab. The first year is monthly and the second and third year are presented quarterly. Please note the questions in the “Questions” tab may be answered at different points in completing the Profit and Loss information.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

Part 6: Critical Milestones (Topic 7)

Gantt Chart

Refer to Gantt chart resources in the topic readings. Create a Gantt chart that displays 36 months, using the Office Timeline tool or any other tool to produce a Gantt chart. Be sure to include rational 1-36 months

Create a Gantt chart that outlines multiple critical milestones.

Summary

In a 250-300 word summary, address the following:

Include rationale for your Gantt chart.

Identify one critical risk you could encounter that could prevent you from meeting each of your goal/objectives.

Develop a contingency plan for the identified risk. Explain how this could maximize management efficiency and the allocation of resources. What leadership qualities are essential when dealing with the identified critical risk?

Provide three to five sources in your presentation.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

Part 7: Executive Summary and Consolidated Presentation (Topic 8)

Executive Summary

Write a 500-750 word executive summary that seeks to spark interest in potential investors/stakeholders. The goal of the executive summary is to create an opportunity for investors/stakeholders to consider the full details of your Strategic Plan and then decide to provide support.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

Consolidated Presentation

Create a consolidated Strategic Plan PowerPoint in 25-30 slides with speaker notes that is directed towards interested investors/stakeholders (3.4). Address Parts 1-7 and include improvements from better understanding of the concepts, strategies, and instructor feedback.

Address the following:

The presentation seeks to explain how your competitive advantage is achieved through your strategic initiative plan. (1.1)

Describe why your organization’s mission and vision seek to promote the greater social good from a Christian perspective. How does your organization or perhaps even your plan accommodate an organization’s responsibilities to the greater social good, from a Christian perspective? (4.1)

Include how your plan address ethics, cooperate social responsibility, and sustainability.

Describe how your plan utilizes your leadership skills to encourage innovation within your organization. (1.4)

Include an explanation of the global and international considerations in your strategic plan.

Provide three to five sources in your presentation.

While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.