MKT 607 GCU Entire Course

MKT 607 GCU Entire Course

MKT 607 GCU Entire Course Latest

MKT607

MKT 607 GCU Module 1 Discussion 1

What are the components of a common marketing plan? Why is it important have a strategic marketing plan? How does the type of product or service affect the marketing strategy? Provide an example.

MKT 607 GCU Module 1 Discussion 2

What are the aspects of marketing management?

How has the marketing management process changed over the last several decades? Present examples.

MKT 607 GCU Module 2 Discussion 1

In light of Kotler’s article on “Wrestling With Ethics” and other research/articles that you are able to draw upon, should profitability drive social responsibility? Be sure to support your discussion question responses with evidence from the readings and/or additional references.

MKT 607 GCU Module 2 Discussion 2

Should there be greater government regulation with respect to selling to vulnerable consumers? Be sure to support your discussion question responses with evidence from the readings or additional references.

MKT 607 GCU Module 3 Discussion 1

With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Craig Smith and Cooper-Martin in “Ethics and Target Marketing: the Role of Product Harm and Consumer Vulnerability”? How should businesses handle those deemed to be vulnerable?

MKT 607 GCU Module 3 Discussion 2

Do you agree that cohort segmentation is effective in developing communications for various consumer groups? Explain why or why not.

MKT 607 GCU Module 4 Discussion 1

As stated in this week’s reading, “Whether a company grows, survives, and makes a profit could depend upon how their products or services are defined.” What does this statement mean to a company or to consumer perception?

MKT 607 GCU Module 4 Discussion 2

Should chain stores imitate the packaging of leading brands? (Store brands will frequently have the look of a well-known brand). Why or why not?

MKT 607 GCU Module 5 Discussion 1

Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort. Provide examples of how this concept would apply to a specific organization. Use the Schultz and Kitchen article on “Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study” for reference.

MKT 607 GCU Module 5 Discussion 2

Regarding “Make Your Dealers Your Partners,” why do you think the Caterpillar system works?

Identify characteristics that seem to be unique to Caterpillar and make their system successful.

Explain how these unique characteristics contribute to the success of Caterpillar.

MKT 607 GCU Module 6 Discussion 1

What are the various types and functions of marketing intermediaries?

Which are more important to large business and why? Which are more important for the small business and why?

MKT 607 GCU Module 6 Discussion 2

One of the 4 Ps of marketing is place. The assumption is that a channel of distribution is designed to efficiently bring a product to a place and the consumer. What are the combinations of institutions through which sellers deliver their product?

How is pricing affected by the complexity of the distribution?

What are the (political, social, or economic) issues that can interrupt a distribution channel, and what are the potential consequences?

Use examples from current marketing successes and debacles to illustrate your response.

MKT 607 GCU Module 7 Discussion 1

With regard to “Consumer Perceptions of Price, Quality, and Value: A Means-End Model of Synthesis of Evidence,” comment on the problem of perceived versus objective quality. Provide examples. How does this affect the marketing of services?

MKT 607 GCU Module 7 Discussion 2

Think of two creative ideas for services to be provided by the grocery business industry. Be very specific in terms of the rationale behind your approach, and the systematic procedures (e.g., questionnaire) you would use to introduce your services to the market.

In the health care industry, what other ideas do you have for providing better services to customers? Analyze and discuss your judgment about whether marketing in this industry is different because human life is involved.

MKT 607 GCU Module 8 Discussion 1

“National Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences Among Nations,” is considered seminal in several fields, including marketing, international business, and organizational development. Based on your experiences and readings, how does Hofstede’s model help a marketer plan a global market entry?

MKT 607 GCU Module 8 Discussion 2

With regard to “Fair Trade Marketing: An Alternative System for Globalization and Development,” how can the apparent conflict between marketing management’s emphasis on consumer satisfaction be reconciled with the tenets of fair trade, wherein disadvantaged members of the supply chain are given some priority?

“Organizing for Worldwide Effectiveness: the Transnational Solution” suggests that technical and marketing functions be integrated within each subsidiary of any organization. What are the strengths of such an organization? What are the weaknesses or pitfalls?

MKT 607 GCU Module 2 Marketing Article Review

Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing)

Begin your research by using the GCU Library or an electronic database search.

Find a scholarly/peer-reviewed journal article on article less than 5 calendar years old on a topic addressed in this course that is of interest to you, the student.

Create an article review of 750-1,000 words that addresses the following:

1. What is the thesis (main idea) of the article?
2. Why is (are) the author(s) writing about the topic?
3. What facts are presented?
4. How does it relate to the other readings (especially the text) on the topic?
5. Critique the article.
6. What are the conclusions and recommendations?

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Refer to “Typing Template for APA Papers” for an example of how to format your paper.

MKT 607 GCU Module 5 Benchmark-CLC

By the end of Module 5, develop a Marketing Plan of 1,000-1,250 words to support an additional $5 million investment in your start-up company. Please include a reflection analysis of performance to date. Why are the results as they are?

The marketing strategy should include the 4 P’s and have a clear indication of future plans.

The tactical plan should be organized by quarter with the data in the proforma for quarters 5-8 fully explained.

Present the written plan in accordance with the outline provided in “MKT-607 Marketing Management: The Marketplace Simulation.”

Complete Quarter 5 Decisions

Using the $5 million investment provided, your performance will be measured based upon how well you manage the Division during this 2nd year.

The Balanced Scorecard is the key indicator of your performance. Spend your money wisely and maximize your performance. In this quarter, there are two new decisions that you are faced with. First, you can invest in research and development on new brand features. These new features are highly desired by one or more segments and can greatly expand your market demand. Second, you will now be able to advertise in regional media. These media are more effective in reaching your target audience. They are also more expensive, but if you have two or more sales offices in a region, they can be very economical.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

MKT 607 GCU Module 8 Peer Review

Complete this peer evaluation for each member of your team, including yourself. The average score from these evaluations will be used in determining your final grade for the assignment.

Rate each team member on a scale of 1 to 100, with 100 being the highest. Use the rubric on the second page to determine the score for each team member. Include comments explaining why you gave your teammate this score.

Your peer evaluations will be kept strictly confidential. Your grade for the evaluation will be posted in the gradebook as an assignment, but individual ratings will not be shared.

MKT 607 GCU Module 8 Benchmark-CLC

The Marketplace Final Report to the Board – Diamond’s International: Year-Two Performance Report

This is a Collaborative Learning Community (CLC) assignment.

Refer to “MKT-607 Marketing Management: The Marketplace Simulation.”

Your team will create the Final Report to the Board (1,000-1,250 words), which will be a written summary of performance. The Report to the Executive Board should include the following components:

1. Review your financial and market performance during the 2nd year. Highlight the key features of the business plan that was presented to the venture capitalists: Brand Strategy, Pricing Strategy, Advertising Strategy, and Sales Channel.
2. Assess your business strategy and performance during the 2nd year.
3. Compare actions taken in regard to the marketing plan.
4. Discuss departures from the marketing plan, justification, and outcome.
5. Review significant events that affected the company and/or market.
6. Assess your current situation and the market (What are your firm’s strengths and weaknesses?)
7. Summarize how you have prepared your firm to compete in the future.
8. What were the lessons learned and recommendations?

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.