Motivations Used In Advertising
Motivations In Advertising
Motivation is the reason for people’s , and . Motivation is derived from the word motive which is defined as a need that requires satisfaction. These could be or that are acquired through influence of culture, society, lifestyle, etc. or generally innate. Motivation is one’s direction to , or what causes a person to want to repeat a behaviour, a set of force that acts behind the motives. An individual’s motivation may be inspired by others or events (extrinsic motivation) or it may come from within the individual (intrinsic motivation). Motivation has been considered as one of the most important reasons that inspires a person to move forward in life. Motivation results from the interaction of both and factors. Mastering motivation to allow sustained and deliberate practice is central to high levels of achievement e.g. in the worlds of elite sport, medicine or music.
Advertisers and marketers use information about our motivations when they create advertising campaigns. Find video clips of commercials for a particular product and identify which motivations are being targeted in the ad.
Create a 350 to 525 word (about 1 to 1 1/2 pages) paper about motivation in which you do the following:
- Summarize the commercial.
- Describe the motivation(s) being targeted in the ad. Also consider which motivations aren’t being targeted.
- Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal) and explain their relevance, if any, in the advertisement.
Note. Be sure to properly cite any resources you use.
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