OtisLine Case Study
Otisline Case Study
- How important is OTISLINE to the North American operation?
- What elements of Otis Elevator’s value chain have been affected by the company’s use of information technology to date (Hint – specifically analyze the primary and secondary value chain of the company)?
- What adjustments in the organization were made to accommodate OTISLINE (Hint – this is more than just the IT budget – think about the organization overall)?
- What advice would you give Otis management concerning future direction at the time that the case concluded?
- What one concept from the lecture or the book did you find applicable to this case?
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