Section 5

MBA 690 Milestone Two Guidelines and Rubric In Milestone Two, you will submit a discussion of the operationalization of a business opportunity (Section II), specifically the business product, service, or other idea from your business plan in the Marketing and Strategy course. Prompt: The first part of this milestone will examine how you intend to manage the daily aspect of your new business opportunity, including the product/service design, the management information system, and information technology requirements. In the second part of this milestone, you will consider the means to manage product/service quality in a lean business environment using a quality control plan. Consider first the overall quality approach, such as TQM, ISO 9000, or Six Sigma, then state the specific technologies you intend to use, such as acceptance sampling, statistical process control, and capabilities analysis. Develop a work breakdown structure for your business idea. Your work breakdown structure should include at least three tasks with at least three subtasks each. Provide a narrative justifying each task and subtask that is part of your work breakdown structure. Identify key milestones, deliverables, and resource requirements associated with operationalizing your business idea based on your work breakdown structure. The key milestones, deliverables, and resource requirements should be supported with an explanation of how they will help the project meet scope-time-cost objectives. Assess potential obstacles and impediments to meeting scope-time-cost objectives of the project, supporting your assessment with rationale. Determine appropriate risk mitigation strategies to address the obstacles, impediments, and risks you have identified. Specifically, the following critical elements must be addressed:

II. Operationalization: In this section, you will discuss the operationalization of a business opportunity, specifically the business product, service, or other idea from your business plan in the Marketing and Strategy course. Specifically, you should:

a) Project the potential costs, risks, and benefits of operationalizing your business idea. Your projections should be supported with rationale. b) Develop a work breakdown structure for your business idea. Your work breakdown structure should include at least three tasks with at least

three subtasks each. c) Provide a narrative justifying each task and subtask that is part of your work breakdown structure. d) Identify key milestones, deliverables, and resource requirements associated with operationalizing your business idea based on your breakdown

structure. The key milestones, deliverables, and resource requirements should be supported with an explanation of how they will help the project meet scope-time-cost objectives.

e) Assess potential obstacles and impediments to meeting scope-time-cost objectives of the project, supporting your assessment with rationale. f) Determine appropriate risk mitigation strategies to address the obstacles, impediments, and risks you have identified.

 

 

 

Rubric Guidelines for Submission: Your paper should adhere to the following formatting requirements: It is submitted as an APA-style Microsoft Word (or open source) document, 8 to 10 pages (not including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch margins. There should be a minimum of two references cited in APA format.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Potential Costs Logically projects potential costs,

risks, and benefits of operationalizing business idea, supporting projections with rationale

Projects potential costs, risks, and benefits of operationalizing business idea, but with gaps in logic, detail, or support

Does not project potential costs, risks, and benefits of operationalizing business idea

15

Work Breakdown Structure Develops logical, comprehensive work breakdown structure with at least three tasks and at least three associated subtasks

Develops work breakdown structure with at least three tasks and at least three associated subtasks, but with gaps in logic, accuracy, or detail

Does not develop work breakdown structure with at least three tasks and at least three associated subtasks

15

Narrative Provides a logical, comprehensive narrative, justifying each task and subtask in the work breakdown structure

Provides a narrative justifying each task and subtask in the work breakdown structure, but with gaps in logic, accuracy, or detail

Does not provide a narrative justifying each task and subtask in the work breakdown structure

15

Key Milestones Accurately identifies key milestones, deliverables, and resource requirements associated with operationalizing business idea based on work breakdown structure and supported with explanation of how project will meet scope-time- cost objectives

Identifies key milestones, deliverables, and resource requirements associated with operationalizing business idea, but response is not based on work breakdown structure, is not supported with explanation of how project will meet scope-time-cost objectives, or has gaps in accuracy or detail

Does not identify key milestones, deliverables, and resource requirements associated with operationalizing business idea

15

Potential Obstacles Comprehensively assesses potential obstacles and impediments to meeting scope-time-cost objectives of project, supporting response with rationale

Assesses potential obstacles and impediments to meeting scope- time-cost objectives of project, but with gaps in accuracy, detail, or support

Does not assess potential obstacles and impediments to meeting scope- time-cost objectives of project

15

Risk Mitigation Determines appropriate risk mitigation strategies to address identified obstacles, impediments, and risks

Determines risk mitigation strategies, but not all strategies are appropriate for addressing identified obstacles, impediments, and risks

Does not determine risk mitigation strategies

15

 

 

 

Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%