Social Media and E-Business Marketing

Individual project  As a new recruit for a start-up business, you have been asked to recommend and develop a plan for the e-business brand. The business can be selling a product or service. You are expected to investigate similar businesses selling similar products/service (two competitors) to see how they are selling the product/service, and you need to profile the ideal customers, and evaluate the purchase process/customer journey. For this assignment i have attached what has been asked to complete this assignment.