Social Media Campaign

Please watch the following YouTube video: https://youtu.be/DY-GgzZKxUQ Then, watch this case study: https://youtu.be/UQXPVZLBKLg Now, you need to post your answers to the following questions. It is expected that students demonstrate their understanding of the subject by presenting (1) TWO key takeaways, interesting aspects and/or business implications you can learn from Chipotle’s “The Scarecrow Campaign” (at least 250 words) and (2) how and why would you extend this social media marketing campaign if you were a sales/marketing manager in your hotel or restaurant? (at least 250 words)