Target Foreign Market

An important decision for a business going global is which foreign market to enter. Write a report recommending a most suitable foreign market for a product or service.

• Select and describe a product or service and its domestic market.
• Select one potential foreign market for the selected product or service.
• Justify your selection of the foreign market in terms of economic and foreign trade history and the geographic location of the host country.

Visit the  University online library and locate a peer-reviewed journal article on selecting a foreign market. Include a brief summary of this article in your report.

Cite all sources of information you use. Present your findings as a three-page report in a Word document formatted in APA style. All written assignments and responses should follow APA rules for attributing sources.

• From the textbook, International marketing,
  

  International Marketing
  Author:	Cateora, Philip R.
  Edition / Copyright:	14TH 09
  Publisher:	Richard D. Irwin, Inc. (McGraw-Hill)
  ISBN:	0-07-338098-9

  ( read:

  • History and geography: The foundations of culture
  • Cultural dynamics in assessing global markets
  • Culture, management style, and business systems
• From the Internet, read: