Video Review
Watch the video and answer the following questions. Describe the beginnings of Joie de Vivre Hospitality. What traits make Chip Conley a good entrepreneur? Consider the hotel business in terms of Maslow’s Hierarchy of Needs. Why did chain hotels become popular? Under what circumstances would someone choose a boutique hotel instead? Why does Joie de Vivre Hospitality still consider itself a small business? Summarize all of your answers in a Word document that is two-to-three pages in length and double spaced.
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