Visual Merchandising, Displaying, Business

Business 25 Final







PART 1: Multiple choice 2 points each. Indicate the letter of the correct answer.



1. Merchandise can be grouped in a display according to: A. end use B. style C. fabrication D. color E. all of the above

2. By controlling the window’s lights, props, colors, textures, scale, mannequins, forms, signing, and theme, the visual merchandiser controls retail

A. communication

B. merchandising

C. store traffic

D. consumer behavior

E. sales promotion



3. Two-ways or t-stands are frequently used to feature

A. the newest and most exciting items in a department

B. one-of-a-kind items left from merchandise groupings

C. designer garments only

D. coordinate grouping with four or more styles

E. dresses only



4. __________are thoughtfully planned layouts that position same “end use” products next to each other.


A. racetrack layout

B. minimal floor layout

C. adjacencies

D. soft aisle layout



5. Walls help to

A. move shoppers through the store

B. support store image

C. display merchandise

D. define the store’s shopping spaces

E. All of the above



6. Freestanding display windows, with glass on all four sides, rendering them viewable from all directions are known as ____________ windows.

A. masked

B. fully enclosed

C. open back

D. island

E. half-open



7. _______________windows may feature the latest decorating trend, create a lifestyle vignette, or encourage shoppers to create restaurant-like ambience in their own dining spaces.

A. Home fashion

B. Fashion apparel

C. Institutional

D. Sale

E. Drive-by


8. The first grocery store to move to self-service was: A. Whole Foods B. Piggly Wiggly C. Ralphs D. None of the above


9. Theme inspiration for a store window display can come from

A. the product’s end use, fabrication, style, and color

B. current directions in fashion design

C. Recent, current, or upcoming events

D. Influential cultural directions

E. All of the above.




10. The advantage of using a racetrack layout for a store design is that

A. it always meets ADA standards for aisle spacing

B. it provides aisle exposure for most departments

C. the back wall of every department is more attractively displayed

D. It makes use of the fronts and backs of most feature fixtures

E. All of the above.



11. Choose the proper sequence of steps for preparing a window display.

A. Select props, select theme, sketch window, select color story, select mannequins, select merchandise category, select accessories.

B. Select merchandise category, select color story, select theme, select props, select mannequins, select accessories, sketch window.

C. Select theme, select props, select mannequins, sketch window, select merchandise category, select accessories, select color story.

D. Select color story, select props, select theme, sketch window, select mannequins, select merchandise category, select accessories.

E. Select mannequins, select merchandise category, select color story, select theme, select props, select accessories, sketch window.


12. Retail theater, like conventional theater, is a vehicle for communication. It can

A. carry merchandising messages

B. make announcements and project attitudes

C. present fashion statements

D. educate consumers about product use

E. All of the above.



13. An easy way to coordinate patterns in a display within one fashion outfit is to:

A. combine a single large pattern with a single small pattern B. remember that you never combine stripes and plaids C. select only the smallest print patterns because scale is important D. call the manufacturer’s representative for advice E. None of the above

14. Clearance merchandise guidelines suggest that it should be pulled together on a fixture at the rear of the department, pulled together into a permanent clearance department, or

A. placed at the front of the store for traditional major clearance events

B. placed on feature fixtures on aisles to facilitate immediate sales

C. featured on mannequins or in displays in the middle of the department with larger fixtures like round racks

D. placed on specially colored hangers and integrated with regular merchandise on the selling floor

E. removed from the store and donated to local charities


15. Aside from the fact that the mannequins in a fashion show are live models that visual merchandisers do not have to dress, all other aspects of the fashion show set are

A. more important than window production because the audience is in one place for at least an hour

B. essentially the same elements as those used in trimming a display windowincluding backdrops, lighting and props

C. less important than in static window displays because the show’s focus will be on the commentary, models and garments

D. A and B are correct

E. B and C are correct



16. Committing a fashion faux pas means that you have

A. effectively coordinated an outfit for an editorial display B. chosen garments with the same end use for an window display C. coordinated fashion merchandise incorrectly

D. combined a single large pattern with a single small pattern

E. None of the above.



17. Fashion influences have worked their way into home and office products. A. True B. False



18. Supplemental light fixturing that adds “sparkle” or “punch” to displays and creates special focal points in areas that already have general light sources is known as:

A. ambient lighting

B. accent lighting

C. task lighting

D. spot lighting

E. fluorescent lighting



19. Garment rods and crossbars are basic fixtures used to show large quantities of goods on A. scarecrows

B. walls

C. four-ways and two-ways

D. gondolas

E. None of the above are correct choices


20. _______________________ is implemented in work areas—checkouts, alteration rooms, fitting rooms, stockrooms, restrooms, and offices.

A. Ambient lighting

B. Accent lighting

C. Task lighting

D. Spot lighting

E. Fluorescent lighting


21. Tables are ideal fixtures for _______________ because of their portability and lower profiles. A. store entrances

B. aisles

C. folded or boxed merchandise

D. displays

E. All of the above could be correct responses.


22. Custom fixtures are used only by the most exclusive stores that need the uniqueness such furnishings can add to store décor.

A. True

B. False


23. General lighting that determines color rendition is the major function of A. ambient lighting B. accent lighting C. task lighting D. spot lighting E. fluorescent lighting


24. Like other aspects of store décor, it is very important that the style of fixture used fits into the store environment and complements the store’s brand image.

A. True

B. False


25. Old mannequins cannot be recycled and end up in land dumps causing

environmental problems.

A. True

B. False

26. A found object prop is one that is purchased from a prop company. A. True B. False

27. Wordplay is a strategy that can be used to create a display or advertisement that combines language and visuals to attract consumer attention. A. True

B. False


28. A fake dog that is used as part of a fashion display focusing on clothing would be considered a hero prop. A. True

B. False

29. The architecture of a building impacts the type of window that can be used for displays.

A. True

B. False


30. The retailer American Appareal was involved in a window display controversy that involved showing mannequins in wheelchairs.

A. True

B. False

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