Career Fair Charisma
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Career Fair Charisma
Career Fair Charisma
Objectives
- Use effective verbal and nonverbal communication when delivering a speech
- Identify the audience and environmental variables that influence speech delivery
- Apply common techniques for accepting and managing listener feedback
Overview of the Task
The process of understanding audience-related and environmental aspects, as well as altering speech content and delivery to fit to the situation, will be explored in this case study.
Deliverables
Step 1: Think about the situation.
Your professor has requested that you give a speech at an upcoming job fair to persuade the audience to enroll in the speech class in which you are presently enrolled.
The job fair will be hosted in an area of town with a low unemployment rate, and those who attend will most likely be from middle- to upper-middle-class households.
Many of them work full-time and want to advance their professions through higher education, but they don’t want to waste time or money on classes that aren’t directly related to their present work or aspirations.
You won’t be able to gather all of the characteristics of all of the career fair participants ahead of time, but you will know that the manner you explain the benefits of taking this course and the language you use will influence the attendees’ decision to enroll or not.
Step 2: Respond to the questions.
In a one-page (250-word) paper, respond to the following scenario-related questions:
How would you structure your thesis to avoid unfavorable responses from potential applicants who expect higher compensation and greater benefits when they initially start with the company?
What language techniques would you employ in your speech to make it more appealing to the overall audience?
What tactics could you employ to help everyone in the audience find common ground?
What would you alter about the way you delivered your speech if the audience was largely low-income women looking to enter or re-enter the workforce?
While the focus of this post is on techniques for a strong presence and resume evaluations at Career Fairs, many of these tips are applicable to any situation when you are manning a booth to advertise your product or service.
Career fairs are mainly promotional events.
Every now and again, we all need to market our businesses.
Take the day off and do something you enjoy.
Don’t be concerned about the pile of papers on your desk.
Enjoy meeting new people in a different setting.
You must plan ahead of time for your process in order to identify what to develop, what to do, and what to bring with you, just as you would for any valuable marketing package.
Make preparations to:
Define your target market with care.
There’s nothing like walking to a Career Fair expecting to see grads in a variety of industries and instead seeing a slew of lost souls with pierced body parts and hand-scrawled resume outlines.
Get to know the fair’s major boss.
Make a (free) contribution to the fair.
If you enjoy public speaking, suggest that you are available to talk to the group on a relevant topic.
Your offer will, at the very least, place you in a good light.
When the big day approaches, something as easy as sending guests to the appropriate place could save the convention organizers some cash.
In this case, strive to put oneself in the position of being the final point of contact before the participants enter.
Distribute your business card to everybody and everyone.
Bring a stack of business cards worth $50 to $100.
Because they will know they are spreading a less-than-stellar résumé once you review their materials, your business card will be burning a hole in their pocket.
Demonstrate that you’re eager and interested in what you’re doing.
Don’t wait for people to come to you and don’t take a seat.
Most of the time, circulate to the side or in front of your booth.
Collaborate with your booth partner to tell people to call you!
“WE can do this,” say good things.
The majority of people seek a companion because they are unsure about how to proceed.
Step out in front when no one else is nearby.
“Could I provide you a free resume critique?” say “Hello.”
Make it appear as if you’re handing out $100 banknotes.
To stimulate business, use different approaches at the same time.
Have other media working while you’re circulating and proactively approaching participants.
Make a looping PowerPoint presentation to show behind you.
Display samples as well as your degrees, certificates, and honors.
Make sure you check with the event organizers ahead of time to see if you’ll have the electronic connections you’ll need for your media presentations.
Then, while that passive technique is generating leads, you can adopt a more aggressive strategy by contacting folks directly.
If you make effective use of your brief interactions, half of them should call you.
Take-out options should be available.
Offer free copies of career newsletters, periodicals, or even copies of pieces you’ve published in the field.
If you have pens with your company name and contact information, you don’t have to give them away for free.
Instead, you can remark, “Please take the pen with you,” if someone exhibits a lot of curiosity.
Personal information should be recorded on a sign-up sheet or in notes.
Request names, phone numbers, and email addresses in a prominent location.
You’ll want to direct everyone who is interested in that way.
Patrons will notice that there is something in it for them right away if you give some draw prizes as incentives.
Ascertain that there are two people in the booth.
You’ll want to have another person present while you’re circulating or being pulled aside to let folks know they’ve been seen and to provide assistance.
Furthermore, when you offer freebies or have samples spread out, it might be highly attractive to some more nefarious sorts who will take everything is offered.
An extra set of eyes can assist prevent theft.
Dress for the occasion.
Dress one level above the target market, just as you would for an interview.
Professional attire is nearly always required.
Once again, the importance of the image cannot be overstated.
For the perfect professional, you can’t appear “too” professional, and the lower-end professionals would choose someone like you over the Nike guy.
Also, make sure you’re wearing a name tag with your company’s name and logo on it.
Determine the location of your booth.
People passing by the booths require signage and elaborate displays.
They notice employers who have spent a lot of money to attract their target demographic at other booths.
Then they arrive at your booth, where one individual sits alone at a desk, sifting through resumes.
Isn’t it a little unappealing?
You should have a banner behind you that clearly states what we’re doing.
Free is a good thing.
“Free Resume Evaluation – Ensure You Have Every Competitive Advantage,” for example.
Don’t forget to promote yourself ahead of time on your website and in your voicemail message.
Within a few weeks of the event, inform all potential clients that they are welcome to see you in person.
This appeals to them.
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